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Duration 2 minutes

Module 1 - Drive for growth

Deutsche Telekom's magic flywheel

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Deutsche Telekom is clearly positioning itself as an innovative, customer-orientated and sustainable company. Thanks to strategic investments and a strong corporate culture, it is well equipped for future growth and success.

A central element of Tim Höttges' presentation was Deutsche Telekom's so-called “flywheel”. This concept describes the positive cycle of investments, infrastructure improvements and customer growth:

Telekom-flywheel
  1. Investments: Deutsche Telekom continuously invests in its networks and technologies.
  2. Infrastructure improvements: These investments lead to a better and more efficient infrastructure.
  3. Customer growth: An improved infrastructure attracts more customers who want to benefit from high-quality services.

This cycle is self-reinforcing and contributes significantly to the success and growth of the company.

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